The Saudi platform focuses on customer engagement management using artificial intelligence (AI). The funding round was led by Tali Ventures, a subsidiary of stc Group. This investment will help Bonat grow its operations and develop new products in the Kingdom and the Gulf region.
Bonat announced that it has raised $6 million (SAR 23 million) in a Series A funding round led by Tali Ventures, with participation from anb Seed Fund, Rua Growth Fund, RZM Investments, and several angel investors.
Founded in 2019 by Saud bin Saeed in Riyadh, Bonat is one of the fastest-growing digital engagement platforms in the Kingdom. The platform helps merchants turn casual customers into loyal ones through behavioral data analytics tools, AI-powered marketing campaign automation, and digital wallet integration. It currently serves thousands of brands across the retail, restaurant, and café sectors, connecting over 6 million users in Saudi Arabia.
Improving Digital Transformation and Supporting Merchants with Artificial Intelligence
With this funding, Bonat plans to enhance its AI-powered product development capabilities, launch new tools for customized marketing campaign automation, and expand into new sectors within the Kingdom and the GCC. The company will also connect its solutions with payment systems and e-wallets, allowing merchants to manage the entire customer journey from one dashboard.
Eng. Moataz Al-Anqari, Chief Investment Officer at stc Group, stated, “Customer engagement is the foundation of loyalty and growth in the digital economy. Our investment in Bonat shows stc’s commitment to providing merchants with smarter digital tools that support the Kingdom’s Vision 2030.”
Khaled Alghamdi, CEO of anb capital, mentioned, “The customer success solutions sector in Saudi Arabia is growing quickly and is expected to double in value, reaching $180 million by 2030. Meanwhile, the CRM market is projected to exceed $1.4 billion by 2033. Bonat is at the center of this transformation, offering smart, interactive tools that support the evolving digital economy.”
Empowering SMEs and Improving Customer Experience
Saud Bin Saeed, Founder and CEO of Bonat, remarked, “This investment starts a new chapter in our journey. We aim for faster growth, deeper integration of AI technologies, and to help businesses turn every customer interaction into a real profit opportunity.”
Turki Aljaib, Managing Partner at Rua Growth Fund, added, “Bonat is changing the relationship between businesses and customers in Saudi Arabia. From in-store data to digital wallets, the platform helps SMEs compete in a cashless, data-driven economy.”
With this funding, Bonat is solidifying its role as a leading Saudi company in the digital transformation of the retail sector. It is building an integrated customer experience system based on data and artificial intelligence, promoting innovation in a market that is quickly moving towards full digitization.
